As part of the launch campaign for L'Oréal Paris Preference Hair Colour, my team and I collaborated closely with McCann Paris and the L'Oréal creative team to develop a unique, full CGI campaign that showcased the exceptional properties and quality of the Preference product.

The challenge was to create a visually spectacular representation of the product at a molecular level, showcasing the science behind how the product benefits hair. Crafting sophisticated and cinematic visuals was the most demanding aspect of the project, pushing the team and I to maximize our creativity and imagination to achieve stunning results.